Previous clients Sarah Shackley-Veneman worked on prior to Gekko Media Solutions

Oracle

For Oracle, Netherlands Sarah delivered online marketing strategies specializing in SEO and sponsored affiliate programs for their Business Intelligence Product Suite.

Sarah worked with local Business Intelligence business partners of Oracle to collaborate on third party sponsored affiliate programs to increase lead generation and traffic flow to the local Oracle Netherlands Business Intelligence website.  Sarah provided content and promoted local Business Intelligence events on Social Media sites such as LinkedIn. Further Sarah provided content to their online Enterrprise Performance Management Channel www.epmtv.eu to promote local events in The Netherlands and Belgium.

Hyperion

Hyperion wanted to design and build an online Business Process Management Scorecard. The challenge/quiz formed part of an online lead generation campaign that consisted of the challenge being promoted previously on Hyperion's own website and within several email campaigns. The BPM Scorecard challenge, tests where a company's BPM processes stand at present and at the end of the challenge presents them with their score and feedback summary. The participant is taken through a series of multiple choice questions, their feedback at the end shows their overall rating as to how well their company performs against others. Sarah planned the users journey, wrote the content, designed the quiz and built the database that supports the registrations for the quiz.

A reporting tool was also setup and built for the challenge too, this allowed Hyperion staff to pull off reports that provide detailed data on registrations for the challenge, plus they are able to view all of their answers to each question. It proved to be a successful campaign, providing high quality leads which were run in The Nethelands, UK and Ireland as a pilot and then the Nordics and Belgium counterparts of Hyperion adopted the same campaign for their local websites.

Bentley Software

For Bentley Systems Sarah coordinated and localized regional websites to support Bentley's European eSales teams. Sarah created email templates for the eSales teams to use in viral marketing campaigns. As an e-marketing strategy Sarah devised a three stage sales model set up for nurturing new prospects, growing customers and nurturing a long term loyalty program.  This was expedited as a series of email campaigns and were translated into 12 languages.

Sarah created a reporting tool to benchmark all of the online marketing campaigns. Results of opened emails, bounce rates and click thrus and software downloads directly from the local websites.